In the State of Puebla we carried out two media campaignswhich had the goal of a larger user attraction.
The first campaign was carried along with Fundación Walmart and started on August 5th and ended on September 15, 2013 in the State of Puebla. It consisted on placing cards (which already had pre-registered users and passwords) together with promotion cards in the cashiers of the following stores: Bodega, Mi Bodega, BAE, Superama, Sam´s, Suburbia, Vips and Portón in this state.
The second media campaign was in television where a TAK-TAK-TAK commercial spot was broadcasted in some of the Televisa Regional channels in the State of Puebla. The first phase of the Televisa campaign lasted 3 weeks, from August 12 through September 2nd, 2013. The designer of the spot creative concept was Ogilvy & Mather, while the animation was in charge of Anima Estudios.
During the second phase, another TAK-TAK-TAK promotional was broadcasted; it was supported by the characters from Chavo del 8. Fundación Chespirito granted us a use licence of these images and so reinforce and generate a larger impact of the promotion of TAK-TAK-TAK website. The campaing lasted 3 weeks, from September 2 through September 23rd. The designer of the spot creative was Ogilvy & Mather, while the animation was in charge of Anima Estudios.