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Communication Media Campaign in the State of Puebla

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In the state of Puebla we conducted two media campaigns which were aimed at attracting more users. The first campaign was carried out with Walmart Foundation which began on Aug. 5 and ended on September 15, 2013 in the state of Puebla. This consisted of placing cards (which already had pre-registered users and passwords) along with promotional cardboard boxes shops in Bodega, Mi Bodega, BAE, Superama, Sam's, Suburbia, Vips and Porton this state. The second media campaign was on television where a promotional spot of TAK-TAK-TAK aired on some channels Regional Televisa Puebla state. The first phase of the televised campaign lasted three weeks, from 12 August to 2 September 2013. The creator of the creative concept was Ogilvy spot,es & Mather, while the animation was in charge of Anima Studies. In the second phase another promotional spot TAK TAK-TAK-supported characters Chavo del 8. Chespirito was transmitted Foundation granted us a license to use these image to strengthen and generate a greater impact on promoting the site Tak TAK-TAK. The campaign lasted three weeks, from September 2 to September 23. The creator of the creative concept was Ogilvy spot & Mather, while the animation was in charge of Anima Estudios.

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Details

Start:
August 5, 2013
End:
September 15, 2013

Venue

Mexico
Mexico

Organizer