About us

Niño contento

Inoma is a non-governmental and non profit organization founded in 2011. It is conformed by pedagogues, psychologists, project managers that work together in order to create ludic-educational tools as a resource to support basic education, mainly, for boys and girls aged from 6 to 13. We seek to generate competences such as technology command, problem solving and team work; as well as promote specific learning concerning several subjects.

“Inoma, in Nahuatl, means “by yourself” and what we offer has such philosophy, that by yourself and at your own pace, the child can learn and advance.” Antonio Puron, Executive President of Inoma.

Our value proposal: "Enjoy and learn".

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Nuestra propuesta de valor, aprendizaje con diversión


Provide ludic-educational tools that, in addition to entertain, help each player improve, at his own educational pace, as well as to impel the use of information technologies in favour of education and its research.


Any child with or without access to Internet, anywhere in the world, can play, entertain and sharpen his formal learning at no cost. In addition, we want to provide access to any teacher or parent new learning tools and resources.


Equity, Commitment, Innovation, Transparency, Quality, Account Redemption, Responsibility

Our team

Direction – Executive President

Antonio Purón is the founder and Executive President of Inoma. Director Emeritus of McKinsey & Co. where he managed several practices for 27 years in Mexico, The United States and other countries in Latin America and Europe. He is a Board Member of Banco Santander México, Santander Zurich, Progresemos, Nadro, The National Museum of Art (Museo Nacional de Arte), Centro de Colaboración Cívica, Filantrofília anf The Mexican Institute for Competitiveness (Instituto Mexicano para la Competitividad). He graduated as Chemical Engineer at Universidad Iberoamericana and has an MBA from Stanford University.


Marisa Juárez is the Chief Operative Officer at Inoma. She has worked in the Secretaría de Hacienda, CB Capitales (company with Chilean capital) and Banamex. She has also taught Economics at the ITAM and the CESSA. She graduated as Economist ar the ITAM with a Master Degree in International Political Economy at The University of Warwick, United Kingdom and doctorate candidate in Government at Georgetown University, USA.

Management and Legal

Emiliano Delgado is the coordinator of the Management and Legal department of the organization. He has work expertice as management and accounting support in civil organizations as well as operations analyst of financial instruments. He has Management and Finance studies at Universidad Panamericana.

Ana Domenzain is a project leader in the Administrative and Legal area. She has work experience as a risk analyst, tax consultant, demand planner, texturizer seller, among others. She has a degree in accounting (ad grada in Finance) from the Universidad Panamericana, as well as a specialty in banking from the Instituto de Estudios Bursátiles de Madrid. Cuenta con experiencia laboral como analista de riesgo, consultora de impuestos, planeadora de demanda, vendedora de texturizantes, entre otras. Tiene estudios en contaduría (ad grada en finazas) por la Universidad Panamericana, así como una especialidad en banca por el Instituto de Estudios Bursátiles de Madrid.


Research and Data Analysis

Fernanda Ramos She is the coordinator of the Research and Data Analysis area. He is responsible for the reporting and analysis of the information of the educational projects of the organization. She has experience in the sale and administration of insurance policies and teaching in a civil association. He has a degree in Commercial Engineering from the Technological University of Mexico and is currently pursuing a Master's in Project Management at the Technological University of Mexico.

Brianda Cruz She is a project leader in the area of ​​Data Research and Analysis. She is responsible for the analysis and reporting of the organization's projects. She has experience in Macroeconomics, Intermediate Econometrics and Sociology of organizations. She has studied economics at the Autonomous University of Yucatan, Mexico.


Institutional Development

Marissa Ariza works as coordinator of the Institutional Development area at Inoma that includes fundraising, internal and external communication, and internal processes. Additionally, she is also responsible of several of the education projects. She has work experience as researcher, management of civil associations, and social project coordination. She graduated in Political Science and International Relations from the CIDE and has a Master degree in Social Responsibility at Universidad Anáhuac.

Regina González is project leader at the Institutional Development department. She is responsilbe of fundraising and communication projects, as well as participation in institutional events. She has editorial experience, graphic design and visual arts. He has studies in Political Studies and Government at the University of Guadalajara.

TAK-TAK-TAK System Display

Cathy Austin is the coordinator of the TAK-TAK-TAK System Display department at Inoma. She is responsible of the attraction of our beneficiaries (children and teachers) with education public systems and related organizations as well as the follow-up and attention to these. She has experience in technology subjects for education, took part of the coordination team of the Enciclomedia project, advisor to the SEP from ATKearney and Microsoft education area. She is counsellor in different companies, foundations and education and health institutions.

Anna González is project leader in the Display area. She is responsible of the attraction of users in eduaction public and private systems as well as the area of service to beneficiaries. She has work experience in the education environment as language teacher in highschool and bachelor level. She has studies in Modern Languages and Literature (German) at the UNAM.

Manoella Rodríguez works as project leader in th Display department. She is responsible of the user attraction projects of public and private education systems as well as projects with partnerships. She is experienced as project coordinator, media diffusion and developer of web sites. She has studies in Computer Science Engineering from the Benemérita Universidad Autónoma de Puebla (BUAP).


Beatriz Ruiz is the coordinator of the Education area. She is in charge of setting up the education strategy and to define the pedagogical contents of the videogames as well as to advise the content and communication with teachers, parents and children. She is the co-founder of Básica Asesores Educativos and works hand in hand with basic education teachers in public and private schools. She graduated as Chemical Engineer from the Universidad Iberoamericana; MS from Carnegie Mellon University andalso has an MA in Education.

Bárbara Barragán is project manager in the Education area. She is in charge of setting up the education strategy and to define the pedagogical contents of the videogames as well as to advise the content and communication with teachers, parents and children. She is the co-founder of Básica Asesores Educativos and works hand in hand with basic education teachers in public and private schools. She graduated as Chemical Engineer from the Universidad Iberoamericana; MS from Carnegie Mellon University andalso has an MA in Education.


Vital de la Torre Vital de la Torre is the head of the Technology area of the organization. He is responsible of quality control for TAK-TAK-TAK as well as all tecnical-technology issues of the ludic-educational tools at Inoma. He worked as designer for Hewlett Packard and technology consultant in videogames area for several companies; game developer and team leader for programming teams in Spain and USA. He studied Design in Elisava and the IED in Barcelona.

Jorge Fernández is a project leader in the area of Technology in Inoma. He is responsible for managing and updating the Database and BackEnd of the TAK-TAK-TAK System as well as its different ramifications. He has experience in different programming languages such as Ruby, Python, PHP and JavaScript.


Leonardo Alonso is responsible for managing the database, as well as the frontend and backend development of the TAK-TAK-TAK System and its derivatives. He has experience in programming languages such as python, php, java, javascript, and also in SQL languages for database and HTML5 and CSS3 for layout. He has studies in Computer Engineering from the School of Mechanical and Electrical Engineering of the IPN, Mexico.
Video Games

Susana Alegría is the coordinator of the Video Games area. She is responsible of the design, development and evaluation of them as well as different partnerships of educational content. She has experience in video games production, game designdigital design and interfaces. She has studies in Graphic Design at the Universidad del Valle de México, and Visual Cominication Design in digital environments in the Postgraduate Program of the Faculty of Arts and Design at the UNAM.



Ábargon, Desarrollo de Software para Internet, S.A. de C.V. (Ábargon)

Caldera Estudios

Caldera Estudios, S.A. de C.V. (Caldera)


Cromasoft, S.A. de C.V. (Cromasoft)

Grupo ENM México

Grupo ENM México (Enova)

Incubadora Kamikaze Lab

Incubadora Kamikaze Lab, S.A. de C.V. (Kamikaze)

Shock Estudios

Shock Estudios (Roberto Gallegos)



Administración Federal de Servicios Educativos en el Distrito Federal


Aflatoun Child Social and Financial Education


Amigos de la OFUNAM


Aulas Fundación Telefónica México


Básica Asesores Educativos

Fundación Hacienda del Mundo Maya

Bibliotecas de Fundación Hacienda del Mundo Maya


Centro Cultural Haim Weizmann

Centro Comunitario Acércate


Centro de Investigación para el Desarrollo, A.C. (CIDAC)


Centros RIA


Colegio Senda


Coca Cola


Consejo Nacional de Ciencia y Tecnología (CONACYT)

Cornell University

Cornell University

Escuela Primaria Pública Juan Amos Comenio


Escuelas de la Red Educa

Financiera Independencia

Financiera Independencia

Fundación Carlos Slim

Fundación Carlos Slim

Fundación Bancomer

Fundación BBVA Bancomer

Fundación Chespirito

Fundación Chespirito


Educa Foundation Mexico,,es,ECO Foundation Proacceso,,es,Roberto Hernandez Ramirez Foundation,,es,Fundación Telefónica,,es,Televisa Foundation,,es,Gentera,,su,Gray Mexico,,es,Hewlett Packard,,en,National Polytechnic Institute,,es,Monterrey Institute of Technology and Higher Education,,es,La Casa Azul Frida Kahlo Museum,,es,microsoft Mexico,,es,Museo Anahuacalli,,en,MVS/Dish,,en,Nacional Monte de Piedad,,es,Ogilvy,,en,Mather Mexico,,en,Black sheep,,es,Papalote Children's Museum,,es,Pierson Labs,,en,State Education Secretariat of the State of Puebla,,es,Temasek Holdings,,en,Universia Holding,,en,University panameric,,es

Fundación Proacceso

Fundación Proacceso ECO

Fundación Roberto Hernández Ramírez

Fundación Roberto Hernández Ramírez


Fundación Telefónica

FSI Stanford

Freeman Spogli Institute, Stanford University

Fundación Televisa

Fundación Televisa


Futuro, I.A.P




Grey México


Hewlett Packard




Instituto Mexicano para la Competitividad, A.C.


Instituto Politécnico Nacional

Tecnológico de Monterrey

Instituto Tecnológico y de Estudios Superiores de Monterrey


La Casa Azul Museo Frida Kahlo


Microsoft México

Grupo Financiero Monex

Monex Grupo Financiero (Monex)


Museo Anahuacalli


Museo Tecnológico de la Ciudad de México (MUTEC)



Nacional Monte de Piedad

Nacional Monte de Piedad


Ogilvy & Mather Mexico


Open Learning Exchange (OLE)


Oveja Negra

Papalote Museo del Niño

Papalote Museo del Niño


Pierson Labs

Secretaría de Educación Pública de Puebla

Secretaría de Educación del Estado del Estado de Puebla

Temasek Holdings

Temasek Holdings


Unión de Empresarios para la Tecnología y la Educación, A.C.


Universia Holding

Universidad Iberoamericana

Universidad Iberoamericana, Campus Ciudad de México


Universidad Panamericana


National Polytechnic Institute - School of Computing ESCOM,es