About us

Niño contento

Inoma is a non-profit organization that develops and facilitates access to ludic and educational tools, such as educational video games that support the learning and teaching process, mainly for children from 5 to 13 years old. We work with donations from individuals and civil society organizations as well as companies and institutions committed to education.

“Inoma en Náhuatl quiere decir 'por ti mismo’ y lo que estamos ofreciendo tiene esa filosofía, que a su propio ritmo, el niño pueda ir aprendiendo y avanzando.” Antonio Puron, Executive President of Inoma.

Our value proposal: "Enjoy and learn".

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Nuestra propuesta de valor, aprendizaje con diversión


Provide ludic-educational tools that, in addition to entertain, help each player improve, at his own educational pace, as well as to impel the use of information technologies in favour of education and its research.


Any child with or without access to Internet, anywhere in the world, can play, entertain and sharpen his formal learning at no cost. In addition, we want to provide access to any teacher or parent new learning tools and resources.


Equity, Commitment, Innovation, Transparency, Quality, Account Redemption, Responsibility

Our team

Direction – Executive President

Antonio Purón is the founder and Executive President of Inoma. Director Emeritus of McKinsey & Co. where he managed several practices for 27 years in Mexico, The United States and other countries in Latin America and Europe. He is a Board Member of Banco Santander México, Santander Zurich, Progresemos, Nadro, The National Museum of Art (Museo Nacional de Arte), Centro de Colaboración Cívica, Filantrofília anf The Mexican Institute for Competitiveness (Instituto Mexicano para la Competitividad). He graduated as Chemical Engineer at Universidad Iberoamericana and has an MBA from Stanford University.


Marisa Juárez is the Chief Operative Officer at Inoma. She has worked in the Secretaría de Hacienda, CB Capitales (company with Chilean capital) and Banamex. She has also taught Economics at the ITAM and the CESSA. She graduated as Economist ar the ITAM with a Master Degree in International Political Economy at The University of Warwick, United Kingdom and doctorate candidate in Government at Georgetown University, USA.

Management and Legal

Emiliano Delgado is the coordinator of the Management and Legal department of the organization. He has work expertice as management and accounting support in civil organizations as well as operations analyst of financial instruments. He has Management and Finance studies at Universidad Panamericana.

Karla Salazar she is a project leader in the Administrative and Legal area and is responsible for carrying out an optimal operation and management of the different administrative processes of the company. She has work experience as administrative support in different organizations and is a graduate of the Higher School of Commerce and Administration in the International Business career.

Research and Data Analysis

Fernanda Ramos She is the coordinator of the Research and Data Analysis area. He is responsible for the reporting and analysis of the information of the educational projects of the organization. She has experience in the sale and administration of insurance policies and teaching in a civil association. He has a degree in Commercial Engineering from the Technological University of Mexico and is currently pursuing a Master's in Project Management at the Technological University of Mexico.

Institutional Development

Regina González She is coordinator of the Institutional Development area of ​​Inoma. She is responsible for fundraising projects, internal and external communication, and participation in various events of the organization. She has editorial, graphic design and visual arts experience. She has studies in Political Studies and Government from the University of Guadalajara.

Regina Bravo She is a project leader in the Institutional Development area. Is responsible for internal and external communication projects, as well as the edition of graphic and audiovisual material for dissemination in networks. She has experience in production, post production and writing. She is a graduate of Communication from the Universidad Iberoamericana.

TAK-TAK-TAK System Display

Cathy Austin is the coordinator of the TAK-TAK-TAK System Display department at Inoma. She is responsible of the attraction of our beneficiaries (children and teachers) with education public systems and related organizations as well as the follow-up and attention to these. She has experience in technology subjects for education, took part of the coordination team of the Enciclomedia project, advisor to the SEP from ATKearney and Microsoft education area. She is counsellor in different companies, foundations and education and health institutions.


Beatriz Ruiz is the coordinator of the Education area. She is in charge of setting up the education strategy and to define the pedagogical contents of the videogames as well as to advise the content and communication with teachers, parents and children. She is the co-founder of Básica Asesores Educativos and works hand in hand with basic education teachers in public and private schools. She graduated as Chemical Engineer from the Universidad Iberoamericana; MS from Carnegie Mellon University andalso has an MA in Education.

Technology and videogames

Susana Alegría is coordinator of the Technology and Videogames area. She is responsible for monitoring the management and development of educational video games on the TAK-TAK-TAK portal, as well as all the technical-technological issues of Inoma's playful-educational tools. She has experience in project management, video game production, game designdigital design and interfaces. She has studies in Graphic Design at the Universidad del Valle de México, and Visual Cominication Design in digital environments in the Postgraduate Program of the Faculty of Arts and Design at the UNAM.

Adriana Muñoz is a project leader in the Technology area. She is responsible for the correct operation, the frontend and backend programming, of the INOMA websites and tools, and the administration of the database. She has experience in programming languages like Javascript, PHP, and frameworks like Angular and Flutter. She has studies in Computer Systems Engineering from the Escuela Superior de Cómputo of the Instituto Politécnico Nacional.

Francisco Reyes is a project leader in the Videogames area. He is responsible for the correct operation of the video games of the TAK-TAK-TAK system, in web and app versions. He has experience in object-oriented programming, game design, illustration and interface design. He has studies in Computer Systems Engineering from the Escuela Superior de Cómputo of the Instituto Politécnico Nacional.

,,en,of the skills and knowledge defined by a team of experts in Education based on the official curriculum of the SEP and other areas such as the strengthening of socio-emotional skills,,es,of the curriculum established by our experts in education,,es



Ábargon, Desarrollo de Software para Internet, S.A. de C.V. (Ábargon)

Caldera Estudios

Caldera Estudios, S.A. de C.V. (Caldera)


Cromasoft, S.A. de C.V. (Cromasoft)

Grupo ENM México

Grupo ENM México (Enova)

Incubadora Kamikaze Lab

Incubadora Kamikaze Lab, S.A. de C.V. (Kamikaze)

Shock Estudios

Shock Estudios (Roberto Gallegos)



Administración Federal de Servicios Educativos en el Distrito Federal


Aflatoun Child Social and Financial Education


Amigos de la OFUNAM


Aulas Fundación Telefónica México


Básica Asesores Educativos

Fundación Hacienda del Mundo Maya

Bibliotecas de Fundación Hacienda del Mundo Maya


Centro Cultural Haim Weizmann

Centro Comunitario Acércate


Centro de Investigación para el Desarrollo, A.C. (CIDAC)


Centros RIA


Colegio Senda


Coca Cola


Consejo Nacional de Ciencia y Tecnología (CONACYT)

Cornell University

Cornell University

Escuela Primaria Pública Juan Amos Comenio


Escuelas de la Red Educa

Financiera Independencia

Financiera Independencia

Fundación Carlos Slim

Fundación Carlos Slim

Fundación Bancomer

Fundación BBVA Bancomer

Fundación Chespirito

Fundación Chespirito


Educa Foundation Mexico,,es,ECO Foundation Proacceso,,es,Roberto Hernandez Ramirez Foundation,,es,Fundación Telefónica,,es,Televisa Foundation,,es,Gentera,,su,Gray Mexico,,es,Hewlett Packard,,en,National Polytechnic Institute,,es,Monterrey Institute of Technology and Higher Education,,es,La Casa Azul Frida Kahlo Museum,,es,microsoft Mexico,,es,Museo Anahuacalli,,en,MVS/Dish,,en,Nacional Monte de Piedad,,es,Ogilvy,,en,Mather Mexico,,en,Black sheep,,es,Papalote Children's Museum,,es,Pierson Labs,,en,State Education Secretariat of the State of Puebla,,es,Temasek Holdings,,en,Universia Holding,,en,University panameric,,es

Fundación Proacceso

Fundación Proacceso ECO

Fundación Roberto Hernández Ramírez

Fundación Roberto Hernández Ramírez


Fundación Telefónica

FSI Stanford

Freeman Spogli Institute, Stanford University

Fundación Televisa

Fundación Televisa


Futuro, I.A.P




Grey México


Hewlett Packard




Instituto Mexicano para la Competitividad, A.C.


Instituto Politécnico Nacional

Tecnológico de Monterrey

Instituto Tecnológico y de Estudios Superiores de Monterrey


La Casa Azul Museo Frida Kahlo


Microsoft México

Grupo Financiero Monex

Monex Grupo Financiero (Monex)


Museo Anahuacalli


Museo Tecnológico de la Ciudad de México (MUTEC)



Nacional Monte de Piedad

Nacional Monte de Piedad


Ogilvy & Mather Mexico


Open Learning Exchange (OLE)


Oveja Negra

Papalote Museo del Niño

Papalote Museo del Niño


Pierson Labs

Secretaría de Educación Pública de Puebla

Secretaría de Educación del Estado del Estado de Puebla

Temasek Holdings

Temasek Holdings


Unión de Empresarios para la Tecnología y la Educación, A.C.


Universia Holding

Universidad Iberoamericana

Universidad Iberoamericana, Campus Ciudad de México


Universidad Panamericana


National Polytechnic Institute - School of Computing ESCOM,es